Recylemania is a way to motivate those who have a "need to be rewarded immediately" to care about the environment. Well it's how societies are designed anyways. Top 1% of the population has the global perspective for long-term benefits and they design (at least ought to) the structure for the rest 99%.
I hope I get to see even more of such things starting this year! I am proud to be part of Temple :)
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